Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs
Rolls-Royce is a name synonymous with luxury cars that are suited to the ultra-rich who want to travel the world and drive through the sunset in comfort. Cullinan is the first SUV from the company, and its goal is to lure those who are wealthy away from their Range Rovers and Bentaygas.
Its innovative architecture and new technologies offer iconic design, unbeatable space and usability, as also unbeatable off-road and on-road capabilities.
Effortless Everywhere
The Rolls-Royce Cullinan is designed for people who see travel as an art form and a way of life. It must be as easy to drive off-road and on as it is on a paved roadway. The brand's new SUV, described as the "first all-terrain Rolls-Royce," makes that possibility possible. Its innovative features speak to a long tradition of excellence and mastery.
Furthermore, the Cullinan does more than just absorb bumps and imperfections, it omits them completely. Its soft suspension makes the road feel like a smooth carpet.
We drove the Cullinan on gravel, mud and on roads that were filled with potholes and other flaws. The car's all-wheel drive and big tires made it possible to take on difficult terrain with confidence. It also has an low-riding suspension that lifts the body above the surface to allow it to glide over rocks and other obstacles without harming the bottom.
In addition to its all-terrain ability and all-terrain capability, the Cullinan has plenty of advanced technology to make its owner's journeys as easy as is possible. The SUV has forward-collision warnings, automatic emergency braking, night vision and vision assist, a surround-view camera system that is helpful when driving or parking in tight spaces caused by the Cullinan's size as well as adaptive cruise control and lane departure warnings. It comes with a WiFi Hotspot, navigation, and an industry-leading Head-Up Display.
The Cullinan also boasts the kind of solid build quality that a wealthy person would expect. Every knob, switch or touchpoint feels as if it's been there for a thousand years. When it's that long it might just need some spit to continue functioning. Its cabin is decked out in wood, chrome and leather with the Spirit of Ecstasy looking down on the driver and passengers from its perch above the dash.
The Cullinan offers a cabin that is packed with the modern technology, but it lacks a few gadgets that younger drivers might be looking for. It's not equipped with driver aids such as semi-autonomous highways and lane-keeping, or the connected gadgets that are becoming common in cars.
The Clasp
One touch - dubbed 'Everywhere' by engineers from Rolls-Royce - is all it takes to unleash Cullinan's unparalleled off-road capabilities. This lets the driver adjust the auto-leveling air suspension to absorb every bump and rut along the way, while the drive and prop shafts ensure that all 850Nm of torque is sent to the front and rear wheels at the exact time.
Cullinan, the first Rolls-Royce to have tailgates and rear doors that open in a similar fashion to pickup trucks is the first Rolls-Royce with tailgate. The design creates an SUV with an appearance that is three-box. It also lets you access an enormous cargo area of 21 cubic feet when the rear seat raised. The floor is lower than the seatbacks, which helps to prevent items from sliding.
The main cabin of the Rolls-Royce Cullinan is more practical than any Rolls-Royce production car prior to. The rear passengers, for instance, sit higher than the front passengers which allows them to have a better view of the world beyond their vehicle. The bench in the rear can be set up in many ways to meet your requirements.
The rear-view mirrors were modified to fit in with the utilitarian design. The Rolls-Royce badge was placed on a smaller plinth separate from the numberplate housing with a thin stripe of jewellery as decoration. The rear lights are the same utilitarian appearance, with two tall upright units which house the lights as well as a single piece of gold in their center.
Cullinan Beyond the obvious benefits of the more practical layout, is also the most family-friendly Rolls-Royce ever. The rear bench can be set up for three people. The open-air roof is standard and offers plenty of room to spread out. Those behind the wheel can also luxuriate in their surroundings by opting for the Immersive Seating configuration that wraps them in sublime comfort and wraps them in the finest leather. To enhance this feeling of indulgence, a Champagne cooler and whisky decanter could be placed inside the central console for quick access on those longer journeys.
The compartment for rear passengers
The Cullinan is a Rolls-Royce like no other before it, is both identical and distinct. It's big, ostentatious and opens the brand to a new generation of customers who will be happy to drive it in areas that other luxury SUVs might be reluctant to go. Those might include Jackson Hole, Wyoming where the SUV is constructed.
From the side, the vertical lines running from the front doors, down the raised bonnet edge, and into the skid plate made of metal convey a confident sense of purpose for an SUV that's ready to conquer the world. The large wheels and slender silhouette of the roofline create an impressive stance that conveys a strong character.
Rolls-Royce engineers created a unique design that combines an elegant interior with unbeatable off-road capabilities and uncompromising luxury. In doing so they have created an automobile that is both practical and iconic.
People who sit in the rear are able to take in spectacular views of the surrounding area through the huge glazed area of the industry-leading panoramic glass roof. If they'd like to know their current location in the world the rear touchscreen map allows them to zero in on it.
The rear seat backs are able to fold down. This allows for a large cargo space. One touch will allow them to fold down without compromising the seat cushion. They can be split into a 2/3 or 1/3 arrangement to increase the functionality of the car.
The design of the Rolls-Royce coach doors enables passengers to step inside and out in comfort, with their legs shielded from dirt. This not only allows occupants to step aboard without smudging their pants, but is also a guarantee that whatever they're carrying, such as a Mark Rothko canvas, for example - will be well secured.
And once they're inside, passengers can toast their success with a glass of whisky from the bottle holder that is tucked behind the front seats. When they're ready to take a rest and want to relax, they can sit in the heated and massaged rear seats and relax by using the adjustable neck- or shoulder-, as well as leg-rests.
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With a base price of $325,000 The Cullinan is the most expensive vehicle to roll out of Rolls-Royce's Goodwood factory during its 114-year existence. It's not just the fact that it comes with all-wheel drive, a button that reads "Off Road," or usable ride height (Rolls-Royce has a long overland tradition dating back to T.E. Lawrence's 1914 armoured vehicle). This is because the SUV was built to be a family vehicle that's meant to be driven by the owners, not in the hands of the chauffeur.
It's also the first SUV with a rear passenger compartment large enough to accommodate three people comfortably, while still leaving plenty of space for luggage. It offers a variety of immersive seating options such as rear-seat massaging seats. The centre console can also be equipped with a champagne cooler as well as two Rolls-Royce champagne flutes and whisky decanters.
But it's the Spirit of Ecstasy that really places this Rolls-Royce in a different league to the Range Rovers and Bentaygas that have been competing for ultra-rich buyers' attention lately. The hood ornament rises and lowers with the Cullinan that lets everyone know that this isn't an ordinary SUV.
I was also impressed with Rolls-Royce's restraint in its cabin. While some companies are splattering their cabins with ever-deeper layers technology The Cullinan is clean and simple display at the top of the center stack that is like traditional gauges.
One of the most significant changes from past Rolls-Royce models is the use of box-grain leather. This kind of leather can be created by pressing a metal frame into the hide and then by lacquering. The result is an inky black finish that's more durable than the smooth leather used in other high-end vehicles.
The Cullinan is an SUV that combines all the characteristics that make them so well-known. However, it has some drawbacks. It's a bit absurd to spend this much money on an SUV, even if it's as well-equipped as this one. If you want to purchase a Cullinan you'll have to sell your artwork or skip the summer in Nice.